Meanwhile, one of the few American companies able to make both great hardware and software, Apple, swooped in with a Watch that further squeezed the market. That would ultimately prove to be its undoing its fitness trackers never sold especially well, and the company it most directly competed with, Fitbit, is itself facing financial difficulties. Even in 2011, the company was determined to get into what, at the time, seemed like a burgeoning market: fitness tracking and wearables. Jawbone, however, had its sights set on bigger things. And the Jambox, a product that would have been, at best, a pricey novelty, suddenly became ubiquitous. in mid-2011 meant that everyone now carried a huge library of music with them at all times. Spotify’s migration from Sweden to the U.S. The rise of the Jambox hit perfectly with the confluence of two things: nearly everyone owning a smartphone with a Bluetooth antenna and the rise of streaming music. I was living in San Francisco at the time, and sunny days at Dolores Park suddenly became bubbles of competing Jamboxes, the distinctive Lego-like speakers pumping Beach House or Wiz Khalifa (ah, 2011). Stylish and with just enough sound quality to make for good outdoor listening, it quickly took off. It wasn’t the first battery-powered Bluetooth speaker, but it was the first to break through to the mass market. For a brief period - from 2010 to 2012 or so - the Jawbone Jambox was everywhere.
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